Roost, a thriving Helsinki-based company that offers hassle-free hosting services for property owners, got started almost by accident five years ago when its founder, Mari Tikkanen, realized she needed to shake things up.
A driven and successful entrepreneur, Mari had been going nonstop since the age of 23, when she started a successful advertising agency. A few years later, she became CEO of Denmark’s public transportation agency, where the daily pressures were even greater. Eventually, Mari realized she needed a break.
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